For an icon to work as a marketing tool that drives downloads, it must be attractive to your target audience. Here are three rules for you to follow when developing a design idea for an ideal app icon: While features do matter, a user may never discover them if the app doesn’t appeal to them on an aesthetic or emotional level, and this aesthetic and emotional connection drives the app’s virality.Ī Step-by-Step Guide to Creating a Stunning App Icon Step 1. A beautiful icon can serve as a wrapping to your app, which can peak interest. In this case, apps are judged by their icons. In many cases, books are judged by their covers. The icon is the bridge between a user and an app.Besides, a unique icon will stand out from others on the home screen, drawing attention to the app and encouraging users to spend more time in the app. It’s the first aspect users see therefore, the developers should work on creating a stunning first impression. Since 70% of users look for apps in App Store, the icon needs to be catchy. An app’s icon contributes to the number of downloads.That’s why an app’s icon plays an important role in App Store Optimization (ASO).Īlthough an icon may still seem like a rather insignificant part of your mobile application, we believe otherwise due to the following:
In other words, when a user comes across your app, its icon is going to be one of the first aspects they notice. What do human brains process faster, images or text? The former visuals are processed significantly faster than text. While they do have some similarities – both tune your brand identity – there are more differences: Some believe that the app’s icon is a logo in the app business. Remember those small images that you click on to run your favorite mobile applications? That’s what we are talking about.
#Appicon co how to#
In this article, we will discuss why an app’s icon is important and how to make a competitive icon for an application.įirst, let’s define what an app’s icon is. To gain the users’ attention and win a larger market share, a business should perfect every single detail about their app. Developers, however, suffer from stiff competition. With around 2.87 million applications available on Google Play and 1.96 million apps in the App Store as of Q3 2020, users have an ocean of apps to dive into.
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